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Key Takeaways
- Creator-led retail campaigns can dramatically impact in-store sales
Sun Chlorella achieved a 900% increase in units sold at Erewhon locations. - Consistent creator messaging drives foot traffic
Lifestyle creators showcased products directly in-store to influence purchase behavior. - Hands-on support accelerates campaign execution
Weekly creator recommendations and campaign guidance helped keep momentum high.
Sun Chlorella partnered with Escala Agency to activate lifestyle-focused creators in support of a retail campaign at Erewhon. The campaign focused on increasing awareness and driving in-store sell-through for Sun Chlorella’s flagship chlorella tablets.
Sun Chlorella wanted to increase retail sales and brand awareness for their flagship chlorella tablets in Erewhon stores.
Sun Chlorella teamed up with Escala Agency to leverage 35 “it-girl” and lifestyle-focused creators to drive their campaign with consistent messaging and increase foot traffic and sell-through at Erewhon.
Creator automated the campaign, handling influencer recruitment, negotiation, management, and performance tracking-saving Sun Chlorella time and resources.
Creators were sent to Erewhon stores to purchase and showcase Sun Chlorella products, utilizing a mix of gifted and paid collaborations.
“O suporte da especialista designada para a nossa conta também é um grande diferencial! Ela tem sido excelente ao nos enviar listas semanais de criadores em potencial e nos ajudar a montar campanhas.”
- 900% increase in units sold at Erewhon stores
- Campaign goal exceeded by 116%, with 105+ pieces of UGC created (350% of goal)
- Campaign fostered a long-term partnership, leading to a Sun Chlorella x Erewhon smoothie collaboration
Additional performance metrics
- 123.7K views
- 4.25% average engagement
- 5K likes
- 1K comments
- $28,650 EMV
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