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Key Takeaways
- Authenticity builds trust in education-led campaigns
Creators with lived experience made lactose intolerance relatable and credible. - Education + entertainment drives engagement
Informative content delivered in a fun, accessible way resonated with audiences. - Strategic scale amplifies awareness moments
A mix of creators and platforms ensured consistent, high-impact visibility.
Green Valley Creamery creates delicious lactose-free dairy products designed for people who love real dairy-without the discomfort. Their lineup includes yogurt, kefir, cream cheese, sour cream, and cheese made with simple, organic ingredients.
To support National Lactose Intolerance Awareness Month, Green Valley Creamery partnered with Escala Agency to educate audiences and highlight their lactose-free products through creator-led storytelling.
How can Green Valley Creamery raise awareness for National Lactose Intolerance Awareness Month while educating audiences and spotlighting its lactose-free dairy products?
Authentic Influencer Match
Green Valley partnered with creators who are personally lactose-sensitive, ensuring the campaign message felt genuine and relatable. Creators naturally integrated products into their daily routines and recipes.
Content That Educates and Entertains
Creators shared educational content in a fun, digestible format-combining recipe demos with personal stories to spark curiosity and understanding around lactose intolerance.
Multi-Platform Mega Reach
To amplify awareness, Green Valley activated a mega influencer to lead content distribution across major platforms, reinforcing consistent messaging and maximizing reach.
“Amazing hands-on team that becomes like an extension of yours. The team is very ambitious, excited, and fun to work with!”
- 1.3M views
- 86K likes
- 1.5K comments
- 165 shares
- 152 saves
- 78.3K EMV
The campaign stood out for its authenticity, balancing education and entertainment to raise awareness around lactose intolerance while showcasing Green Valley Creamery’s products in real, everyday moments.
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