Key Takeaways
- Small brands can drive big results with creators
Poleberg generated meaningful revenue without a large internal team. - Urgency drives conversion
Unique, limited-time coupon codes motivated fast action. - Strategic pivots keep campaigns fresh
Rotating campaigns around holidays and moments sustained engagement.
Poleberg is a family-run, father-son brand founded in 2001 with a single mission: to create the perfect cap for sports fans and fashion enthusiasts alike. Known for rare colors and vintage designs, Poleberg offers statement pieces both in-store and online.
To scale marketing efforts while managing day-to-day operations, Poleberg partnered with Escala Agency to run and manage influencer campaigns end-to-end.
How can the father-son duo behind Poleberg scale their marketing through social media while managing daily operations as a small business?
End-to-End Gestão de campanhas
Poleberg partnered with Escala Agency to leverage both the platform and a team of influencer marketing experts-handling recruitment, management, and long-term creator relationships.
Unique Coupon Codes
Each influencer was provided with a unique, limited-time coupon code, creating urgency and exclusivity that encouraged quick action and boosted engagement.
Strategy Pivots
Poleberg ran varied campaigns around key moments, occasions, and holidays. This flexibility kept promotions fresh and helped maintain audience interest over time.
“I work with multiple account managers across different sectors, including email marketing and website development, and I can say with confidence that my account manager’s work ethic stands out significantly at Creator.”
- $66.5K in sales generated
- 1.1M views
- 709K reach
- 3K saves
- 2.7K comments
- 508 shares
The partnership demonstrated that even small, family-owned businesses can thrive in the competitive social media landscape through well-executed creator marketing.
.png){kind=small}
.avif)
.avif)
