Key Takeaways
- Consistency builds performance
Repeated creator touchpoints reinforced brand trust and awareness. - Scale requires structure
A centralized platform made it easy to activate creators across markets without added complexity. - Consistency builds performance
Repeated creator touchpoints reinforced brand trust and awareness.
Groupon is a global e-commerce marketplace connecting consumers with local experiences, services, and products. With a strong focus on discovery and value, Groupon helps people explore their cities while supporting local businesses.
To amplify brand awareness and drive engagement across key regions, Groupon partnered with Escala Agency to scale creator campaigns efficiently and consistently.
How can Groupon scale creator marketing across multiple locations while maintaining brand consistency, authenticity, and operational efficiency?
Multi-Market Creator Activation
Creator enabled Groupon to recruit and manage creators across different regions, ensuring local relevance while maintaining consistent messaging.
Authentic, Experience-Driven Content
Creators highlighted real Groupon experiences-from dining to local activities-making promotions feel organic rather than transactional.
Centralized Gestão de campanhas
By managing creators, content, and reporting in one platform, Groupon streamlined execution and reduced the complexity of running campaigns at scale.
“A equipe é muito comunicativa e fácil de trabalhar. Nos sentimos apoiados em nossas campanhas e estamos muito felizes com o conteúdo e os resultados que estamos vendo.”
- 9.6 million views
- 1,000 post
- 800 creators
- 40% de redução no CPC
- 7% increase in web conversion
The partnership demonstrated how creator marketing can support both brand visibility and local discovery at scale.
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