.avif)
Key Takeaways
- Local creators drive real-world engagement
Whistler-based creators helped translate social content into on-the-ground attendance. - Story-first content builds community momentum
Multi-story coverage throughout the weekend generated real-time buzz. - Exclusive incentives increase action
Limited-time discount codes encouraged followers to attend and participate.
Oakley is a global leader in performance eyewear, apparel, and accessories, built on innovation and cutting-edge design. Trusted by world-class athletes and adventurers, Oakley blends style and function to empower people to push their limits.
To promote Oakley Community Days in Whistler, the brand partnered with Escala Agency to drive local awareness and foot traffic through authentic creator content.
How can Oakley drive local awareness and foot traffic for Oakley Community Days through authentic creator content?
Strategic Creator Selection
Oakley partnered with nano creators based in and around Whistler whose audiences aligned with the brand’s values. Each creator was selected for their strong community presence and ability to authentically promote the Oakley experience throughout the weekend.
Story-Driven Engagement
In addition to in-feed posts, creators were briefed with clear story guidelines and unique CTAs tailored to their style. Each creator focused on a different Oakley kit, posted multiple stories across the weekend, and promoted the main Saturday Rail Jam event and goggle demos-driving real-time excitement.
Exclusive Incentives to Drive Action
Each influencer received five unique 20% off coupon codes to share with friends and family, valid only during the event weekend. This created urgency and gave followers a tangible reason to show up and engage.
“Clara, objetiva e proativa em todas as comunicações, nossa gerente de conta torna cada interação simples. As campanhas são lançadas com rapidez e fluidez, e o suporte de toda a equipe tem sido excepcional.”
- 122K views
- 1.5K story engagements
- 100 shares & saves
- $10K EMV
- 7.09% average engagement rate
- 26 pieces of content
Creators went above and beyond their deliverables, producing high-energy content that resonated with their communities. Their enthusiasm helped build stronger brand affinity and brought a real sense of community to the event.
.png){kind=small}
.avif)
.avif)
