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Driving Retail Sell-Through at Real Canadian Superstore

How Scentuals leveraged influencers to increase product awareness and sell-through at Real Canadian Superstore locations across Canada.

+71%
Retail sell-through

672.9K
Impressions

Key Takeaways

Influencer-led retail campaigns drive measurable in-store impact
Average product sales across Superstore locations increased by over 70%
Experiential creator content influences purchase behavior
Creators purchased products in-store and shared authentic experiences with their communities.
Automation significantly reduces operational overhead
Streamlined campaign management saved Scentuals more than 200 hours of manual coordination.

Overview

Founded in Vancouver, Scentuals is a Canadian natural skincare brand dedicated to creating organic, cruelty-free products inspired by nature. Their product line includes body care, essential oils, and home fragrances designed to support wellbeing and self-care.

Scentuals partnered with Escala Agency to increase awareness and retail sell-through for their products at Real Canadian Superstore locations nationwide.

Challenge

How could Scentuals increase product awareness and sell-through at Real Canadian Superstore across Canada?

Strategy

Automated Gestão de campanhas

Through Escala Agency’s automated platform, campaign management-including influencer activation, asset collection, and KPI tracking-was streamlined, saving Scentuals over 200 hours in manual coordination.

Experiential Campaigns

Creators were encouraged to purchase Scentuals products in-store at Superstore, share their experience, and inspire their communities to do the same. The campaign generated a wave of authentic user-generated content that Scentuals repurposed across ads and social media.

Influencer Recruitment

Escala Agency identified and recruited 100+ hyper-targeted creators who embodied Scentuals’ organic, mindful lifestyle values. All creators were approved by the brand to ensure on-brand alignment.