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Como a COSMO transformou conteúdo de criadores em 8x de ROAS

By boosting influencer content with Escala Agency’s paid media approach, COSMO’s “Back to School” campaign dramatically outperformed internal benchmarks-proving authentic creator content drives stronger commerce results.

8.2x
ROAS

$100.6K
Vendas

Key Takeaways

Creator-led ads outperform branded ads
Whitelisted creator content delivered higher CTR and significantly lower CPC.
Authenticity reduces ad fatigue
In-feed creator content blended naturally into social feeds, increasing trust and engagement.
Precision targeting accelerates ROI
Lookalike and interest-based targeting ensured ads reached high-intent audiences quickly.

Overview

COSMO is a family tech company designing award-winning smartwatches that help keep kids safe and families connected. With features like GPS tracking, calling, texting, and parental controls, COSMO has become a trusted choice for parents across the U.S.

To support its Back to School push, COSMO partnered with Escala Agency to test a paid media strategy that amplified influencer-generated content across Instagram and Facebook.

Challenge

COSMO’s internal paid media benchmarks ranged from 0.6x to 4.5x ROAS. The challenge was clear: How could COSMO drive stronger performance and prove that creator content could outperform traditional branded ads?

Strategy

Authentic, In-Feed Creator Content

Creator-produced content was designed to look and feel like organic social posts. This authenticity helped build trust, boost engagement, and reduce ad fatigue.

Creator Whitelisting for Paid Amplification

Ads were run directly through creator profiles, combining the credibility of creator voices with the precision of paid media targeting to drive stronger reach and ROI.

Precision Audience Targeting

Advanced lookalike and interest-based targeting ensured COSMO’s ads reached the most relevant, high-intent audiences-resulting in higher engagement and stronger conversions.

“A equipe da Escala Agency é incrível - eles tornam o trabalho com criadores muito mais fácil e assumem toda a parte difícil da gestão. Conteúdo sob demanda!”

Eric Thorson

Gerente sênior de marketing na COSMO Technologies

Results

8.2x ROAS
$100.6K in sales
$11 CPA (vs. $30–$150 with branded ads)
~35% higher CTR
~95% lower CPC
1K+ sales generated

In just 3 weeks, creator-whitelisted ads significantly outperformed COSMO’s branded campaigns, proving that authentic creator voices drive better content-to-commerce results.