Key Takeaways
- Niche creator communities drive outsized impact
Targeting Disney, fashion, and cosplay creators delivered strong engagement and reach. - Engagement matters more than follower count
Creators were selected based on meaningful interactions within their communities. - Strategic incentives unlock higher-quality content
Non-financial incentives encouraged creators to go above and beyond campaign expectations.
With over 28 years of experience, Charlotte Tilbury has distinguished herself as a true creative visionary and innovator in the global beauty industry. The brand has revolutionized makeup by transforming professional artistry into easy-to-use products for everyone.
To celebrate Disney’s 100th anniversary, Charlotte Tilbury launched a limited-edition campaign inspired by ten iconic Disney characters, creating ten unique makeup looks and activating creators who authentically aligned with both brands.
Inspired by ten beloved Disney characters, Charlotte Tilbury created ten iconic makeup looks for a limited campaign celebrating Disney’s 100th birthday.
The challenge was reaching fashion-forward influencers who were also Disney enthusiasts and shared a passion for skincare and makeup.
Hyper-Targeted Recruitment
The campaign focused on recruiting Disney and cosplay influencers with strong niche audiences. Rather than prioritizing follower count, creators were selected based on engagement and meaningful community interactions.
Non-Financial Incentives
Charlotte Tilbury offered non-financial incentives alongside commission, including giveaways and future campaign invitations. These incentives motivated creators to produce high-quality content and support campaign goals.
This strategic recruitment and incentive approach ensured strong creator-brand alignment while maintaining creative authenticity.
“Working with Escala Agency allowed us to reach creators within niche communities and tap into audiences that we wouldn't necessarily have been able to reach.”
- 628K views generated from nearly 50 pieces of content
- 564K reach
- 2.8K saves
- 823 comments
- 1.1K shares
- 345% ROI
The campaign exceeded expectations by generating $12.5 million in earned media value, driven by high-performing creator content across social platforms.
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