Key Takeaways
- Affiliate-driven creator content can scale fast
Strategic partnerships unlocked millions of views and strong ROI. - Multiple touchpoints increase conversion
Repeated exposure across platforms and formats built trust and action. - Engagement-first creators outperform one-off posts
High-engagement creators drove both visibility and sales.
Bellroy is an Australian accessories brand founded in 2010, known for thoughtfully designed wallets, bags, and everyday carry products. As a certified B Corp, Bellroy uses business as a force for good-creating durable products while making a positive impact on the planet.
To enhance its online presence and boost brand engagement in a competitive market, Bellroy partnered with Escala Agency to scale creator and affiliate partnerships across social platforms.
How can Bellroy enhance its online presence and boost brand engagement in a highly competitive market?
Affiliate Partnerships
Bellroy recognized the opportunity to drive sales through affiliate partnerships by leveraging the credibility and influence of popular content creators. This approach expanded reach while connecting with highly engaged audiences.
Incentivised Engagement
Creators were provided with a special 15% discount code to share with their audiences. This incentive boosted conversions while creating a sense of urgency and exclusivity.
Multiple Touchpoints
Creators were encouraged to post across multiple platforms and more than once. Bellroy also motivated creators to engage directly with followers by answering questions, sending links via DM, and posting interactive stories-building trust through repetition.
“Graças ao nosso gerente de conta e ao time da Escala Agency, nossos esforços de marketing de influência não apenas ganharam tração, como também entregaram resultados tangíveis.”
- 7.2M views across Instagram and TikTok
- 4.9M reach
- 69K saves
- 323K comments
- 64K shares
- 3,823% ROI
One creator post went viral, generating over 5 million views, driving 20,000 website visits, $2,000 in direct sales, and nearly $250K in total media value.
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